Organisations that fail to identify fair prices for IT products in the UK market are routinely incurring avoidable costs. Without clear price visibility, resellers can exploit their customer’s lack of knowledge to boost profit margins.
Research by Mercato Solutions, covering 12 sectors has found that some are paying up to 673% mark-up on IT products. These high margins are unnecessarily draining IT budgets every time an organisation makes a purchase and this paper looks at the research and its impact on how IT could be bought better.
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